International Business - Overseas Market Entry Actions Essay

International Business - Overseas Market Entry Actions - Essay ExampleHowever, the cosmetics perseverance in Iceland has escaped most of the fallout resulting from financial market collapse in the country, which has opened up internationalization as a viable strategic objective. This paper will focus on bluish lagune Cosmetics Company and its potential entry into the Kuwaiti market, including the most viable international business strategy, its trade actions, and appropriate organizational structure. In order to do this, the paper will use literature studies on international business strategy and apply theoretical models to the entry of Blue Lagoon into Kuwait.Blue Lagoon was started in 1976 as a way to take advantage of a geothermal plant constructed in the Reykjanes-peninsula. The geothermal plant produces water rich in natural minerals that are likewise integrated into the face cloth silica clay on land, which Blue Lagoon collects and sells as cosmetic products (Icelandnatur ally.com, 2013 p1). Blue Lagoon Ltd. was conventional in 1992 due to the popularity of its warm spa water, after which bathing facilities were opened in 1999, which do it virtuoso of the most popular tourist destinations in Iceland with at least 70% of all tourists visiting Iceland also visiting the Blue Lagoon. The company has three state-of-the-art geothermal spa facilities, which host restaurants, conference rooms, an indoor(prenominal) pool, and modern changing and shower rooms. In addition, Silica mud is also part of the companys assets, in which visitors can bathe. Blue Lagoon has dedicated its activities to developing the health of visitors, building on the straw man of geothermal water that contains blue-green algae, silica, and salt (Icelandnaturally.com, 2013 p1).The company began producing skincare products as Blue Lagoon Iceland made of unique chemicals, which were first marketed in the late 90s. In the early part of the 2000s, they launched