Role of the Media on Socioeconomic Development of Education

Role of the Media on Socioeconomic discipline of studyRole of media in socio, economic development Media and educationWhen we lecture to the highest degree Media education, the first and foremost important question which strikes our intellect is what is media?The word media is the plural form of strength, which refers to either channel or source through which a message is sent. The term media became popular in the late 1920s when several(prenominal) sources of news emerged. Until then the only heart of colloquy with masses were journals, compositions and some some other such written modes. With the advent of receiving set and television the level of media has increased. Today we even gravel New Media. Education pith to educate someone i.e. to bring a change in oneself education is a distinguish. It is imparting and sharing of ideas, thoughts, talking useless besides sometimes find a bridge in conservation whether its between two commonwealth or more and make them theorise about it.Therefore media education is the process through which individuals become media literate- able to critic everyy understand the nature, techniques, and furbish up of media messages and merchandiseions. Media education similarly means that being a journalist it is your prime responsibility to ruck up masses and to make them aw ar as to what they female genitals do on their behalf for the betterment of our country. Media education isnt about having the remediate answers rather, its about asking the right questions. Because media issues ar complex and much contradictory and controversial, the educators role isnt to impart knowledge, precisely to facilitate the process of inquiry and dialogue. Today, the chief challenges are to locate and survey the right selective information for ones needs and to synthesize what one finds into useful knowledge or communication. Media education with techniques of critical thinking, creative communication and computer, visu al and aural literacy skills at its core is a key part of a twenty-first century approach to learning. One possible meaning of media education could withal be to educate muckle about the different- different mediums of media, for example- Print media, electronic media, Social media, New media. We to a fault need to explain what exactly the hurt print, electronic, social stands for and what role do they play in todays era. Students pursuing their career in the field of Media, for represent doing the bachelors in BJ(MC) means they are studying about media and mass communication, moreover the difference between the two terms, news media and mass communication.journalism is the practice of investigating and account events, issues and trends to the mass audiences of print, broadcast and online media such as newspapers, magazines and books, radio and television send and networks, and blogs and social and mobile media. People who gather and package news and information for mass dis semination are journalists. The field includes writing, editing, design and photography. With the idea in mind of informing the citizenry, journalists cover individuals, organizations, institutions, gradements and businesses as well as ethnic aspects of society such as arts and entertainment. News media are the main purveyors of information and opinion about public affairs.Besides this different- different definitions of journalism has been given by the renowned hoi polloi. According to the famous reporter Curtis D. McDonald Journalism is news gathering, fact finding and reporting. It is important anywhere at any time. It is indispensable in a democracy as people tailnot govern themselves without being informed.According to Arthur Ochs Sulzberger, Chairman of New York Times (1963) Journalisms supreme purpose is to inform the reader, to bring him each day a garner from home and never to permit the serving of special interests.On the other hand Mass communication refers to the means of communicating with large meter of people. A number of different elements make up mass communication media images, colours, lighting, and a variety of other techniques are used to communicate messages and grasp particular effects. Trained professionals of organisation particularly belonging to private entrepreneurs or public, autonomous or government bodies that invest heavily for the hardware and package needed for production and dissemination of those messages. The universal appeal rapidity, ubiquitous and attractiveness to people irrespective of education, age, gender differences and social status. Today, mass communication has deliver the goods an all time high attention because of its need and importance. It is only because of the impact of mass communication that the world has been reduced to a global village. Today, life story is so much packd with media that not an hour goes by when we do not speak about, refer to, or plan for the use of media. It is distri exceptive like air.About 2500 days ago, Aristotle came out with the Rhetoric, a famed and highly regarded book on the principles of public speaking that holds great relevance even today. He exalted communication to the level of study. After him, several scholars came up with their own sets of definitions on communication, communication models, as a specialized branch of study, is as old as civilization. Study of communication disapproves the superior general notion that good communicators are born and indicates that the skills of effective communication can be acquired through conscious effort and practice.Media educators base their teaching on key concepts of media literacy, which provide an effective foundation for examining mass media and popular culture. These key concepts act as filters that any media text has to go through in order for us to respond. Before moving further, the birdcall people do that Is media only provoke in negative stories?The view that the media is only interested in negative stories is hard to digest. One of the basic factors responsible for do such an impression is that in todays highly globalized economy, corruptness has permeated over all sections of the society, resulting in frequent incidence of corruption and crime. It is but natural for the press to bring these facts before the public. Secondly, a lot of flub slinging calculates place because of envy and vengeance among the wrongdoers. This type of accusations when reported in the media, occupy a lot of space, raising the percentage of negative stories. The claim of the press that it has to adjust with the taste of readers, viewers and advertisers is a contentious issue. However, it corpse a fact that with the growing competition and over enthusiasm to be the first in so-called breaking news there is often an extra dose of negative stories or exaggeration of realities. At times, we are assignn more than what happened in reality and that too repetitively.There are a number of key concepts to choose from. Some of the current ones used by media educators are as follows-Media are take a crapionsMedia are constructions generally means that media is such a coercive tool that it even has the power to set agendas. They construct path and compel people to think, to accept what they are showing. What media highlights, people maturates involve in it. For instance, Nirbhayas rape theatrical role of 16th December 2012. In a country where it seems that cases of rapes, sexual abuse etc. would ever get vanish and alike when in every 2 minutes a girl gets rape brings out the unlettered people of our country. Nirbhayas case got immense coverage because media highlighted it a lot because it was somewhat different from the other rape cases, more atrocious and brutal. People pay tribute to the undaunted girl, did candle marching and much more. Therefore, media are constructors as whatever they show or write in Newspapers viewers and readers believe.Audienc es negotiate meaningWe all bring our own life experience, knowledge and attitudes to the media we encounter. Each person makes superstar of what he or she sees and hears in different ways. Using their sense galore(postnominal) accept the facts or whatever is shown they accept it, but still some(prenominal) argues but ultimately they have to eat humble pie because media is so powerful and has the tendency to make people think and accept the facts they want from people to accept.Media have commercial implicationsToday almost everything is commercialised and so is media. For instance what we called as paid news is one of the example. Daily in newspaper we find a lot of advertisements, any company or people who want to communicate with the larger mass use the print medium by giving the full information whether it is any new product or scheme. This is something which benefits both the entrepreneur and the newspaper.Role of Media in education sphereToday medias functions are not limite d to disseminating information and socialize the masses. Media is an important actor of the civil society. It possesses immense power in its hands. It can effectively help in the formation of public opinion. Notwithstanding this media also plays an important role in education sector. First of all, media keeps people certified about their rights and responsibilities from time to time. For example, we can vote if we are 18 years old. This is our right- Right To Vote. People know about it because all forms of media must have shown this or told about this right of people. Had media not shown this, then people unquestionably wont know about their this right even today. Media educates people in all the ways they can. For example, That one famous line which you forget see in every theatre before the commencement of the celluloid Smoking is injurious to health and Mukeshs ad also. If we talk in terms of electronic then daily we will find so many ad in tv catering to the hazards of smok ing or drink. Similarly Print media also keeps on alerting people about the effects of smoking and drink. In newspapers, their articles are their power. They have got that power in their hand which has the potential to motivate people not to smoke.Mass Media is a potent educational force in India, which serves to maintain and expand unsporting systems and violent attitudes.Like schooling, the mass media is used to game the coercive power building of a techno-industrial elite (be they corporate or governmental). Like schooling, the mass media undermines our introduction as complete and unique human beings, and tells us instead that we are needy, deficient and homogenous.Prominent figures of our country doing ad also aims at educating people. For example, the poliomyelitis ad of Amitabh Bachchan, Aamir Khan show Satyamev Jayate and through campaigns also media educates people in all form. . Over a span of time development support programmes have been launched effectively by media organizations. An example can be the back up awareness campaign of Uganda, where media ran advertisements free of cost. According to some media analysts in third world countries media should play a developmental role. The research will also try to explore this fact. How well have awareness campaign been stay in different parts of the world trough the media and if media can take the role of the TEACHER in the society.